By James Pheils – Independent for Shortland
What I Stand For: My Priorities
What I Stand For: My Priorities
What I Stand For: My Priorities
I’m not here to play party politics. I have made no deals.
What I stand for is based on qualified advice and the voice of my community.
I have the drive to get things done, the integrity to listen to experts and work with all sides of politics to get things done.
I’m not here to play party politics. I have made no deals.
What I stand for is based on qualified advice and the voice of my community.
I have the drive to get things done, the integrity to listen to experts and work with all sides of politics to get things done.
Australians are doing it tough because monopolies are squeezing us dry. Food, energy, banking, and housing are dominated by a handful of corporations while families pay the price. As an Independent, I will:
- Fight for stronger competition laws to break up monopolies and open the market to real competition.
- Push for action to close corporate tax loopholes so multinational companies pay their fair share in Australia.
- Back legislation that supports Australian businesses, manufacturing, and energy independence instead of foreign-owned giants.
- Call for inquiries into price gouging and market concentration to expose and fix rigged markets.
- Stand up for small businesses who drive innovation, create jobs, and bring down everyday costs.
Independents have the power to hold government to account. We are not controlled by party donors or corporate lobbyists. When you vote Independent, you shift the balance back to the people. Together, we can rebuild a fairer, stronger, and more affordable Australia.
Australia is on track to see the first generation in our history go backwards in wealth. Our kids cannot afford homes in the communities they grew up in. It is a national disgrace. In Shortland, the official median house price might hover around $700,000, but the reality is far worse. Families are being quoted $850,000 or more just for a basic home. Wages have not kept pace, and the dream of home ownership is slipping away.
The major parties want you to believe this is only a supply issue. It is not. The biggest driver of unaffordable housing is tax policy — policies they refuse to touch because they benefit from them.
As an Independent, I will fight for real reform, including:
- Winding back the capital gains tax discounts that fuel property speculation and drive up prices.
- Reforming negative gearing so the system supports home ownership, not just investor profits.
- Cracking down on foreign investment that locks Australians out of the market.
- Working with states to expand infrastructure, public transport, and services to better connect outer suburbs and new developments.
- Investing in the renewal and maintenance of existing public housing to lift living standards and provide real housing security.
Independents have the power to raise the issues the major parties will not. We are not funded by property developers or beholden to big donors. We stand with families, workers, and young Australians who deserve a future of their own.
Housing should be for living in, not just for investing.
Australia’s healthcare system is at a crossroads. While Medicare was established to provide universal health coverage, we’ve seen a gradual shift towards a two-tiered system that favors those who can afford private insurance. This shift has been facilitated by substantial government subsidies to private health insurers, amounting to approximately $7.6 billion annually. These funds could be more effectively utilized to strengthen Medicare, ensuring timely and equitable access to healthcare for all Australians.
Similarly, the National Disability Insurance Scheme (NDIS), though transformative in intent, has encountered significant challenges in execution. Reports indicate that over $1 billion annually is spent on plan managers and support coordinators, with concerns about the value and oversight of these expenditures. Additionally, instances of funds being allocated to non-essential services highlight the need for more stringent governance and accountability within the NDIS. The Australian+1The Australian+1
As an Independent, I will advocate for:
- Reassessing Private Health Insurance Subsidies: Evaluating the efficacy of current subsidies and considering the reallocation of funds to bolster Medicare services.
- Enhancing NDIS Oversight: Implementing stricter controls to ensure that NDIS funds are directed towards essential services and supports, minimizing administrative overheads and preventing misuse.
- Investing in Public Healthcare Infrastructure: Allocating resources to expand and modernize public healthcare facilities, reducing wait times and improving service delivery.
- Strengthening Workforce Development: Providing incentives and support for training and retaining healthcare professionals, ensuring a robust and responsive healthcare workforce.
By addressing these areas, we can redirect funds to where they’re most needed, ensuring that Australia’s healthcare system remains equitable, efficient, and sustainable for future generations.
I have run a small business for more than a decade. I have seen firsthand how broken the system is. Small businesses create around 60% of Australia’s jobs and contribute about a third of our GDP. Yet we are treated like cash cows — paying higher effective taxes, drowning in red tape, and carrying risks that big corporations are allowed to sidestep. The GST system punishes growth too early. Workers’ compensation premiums act like a hidden tax on employing people. Access to fair finance is a battle. Meanwhile, multinationals find ways around tax laws while local businesses are left carrying the load. Right now, the taxman has made more off my business than I have — and that is not how a fair economy should work.
As an Independent, I will fight for a better deal for small businesses, including:
- Pushing for a lower, flat small business tax rate that rewards risk-taking and job creation.
- Raising the GST threshold significantly, so small businesses can grow before being dragged into heavy compliance.
- Making the full cost of compliance tools, like accounting and reporting software, fully tax-deductible.
- Expanding fair access to finance through better, low-risk small business loan guarantees – based on business performance, not family homes.
- Delivering transparent and fair workers’ compensation fees, ending the wage-based hidden taxes that crush small employers.
- Cracking down on multinational tax loopholes, so big corporations finally pay their fair share.
- Opening up real access to government contracts, so small businesses are no longer locked out of opportunities by red tape and corporate gatekeeping.
Small business does not want handouts. We want fairness, transparency, and the freedom to build. If given a fair go, small businesses will rebuild Australia’s future stronger than ever.
I support clean energy when it is smart, when it works, and when it benefits Australians first. For too long, we have built billion-dollar industries in this country only to see the profits shipped offshore. We mine the raw materials, but we pay premium prices for our own energy. It is madness. Green energy is a vital goal for the future, but it cannot just be about ideology or photo opportunities. It must be tied to real national ownership, real manufacturing, and real energy security that stays in Australian hands.
As an Independent, I will fight for:
- Building clean energy industries that Australians own, not foreign multinationals.
- Investing in Australian manufacturing of solar, wind, battery, and hydrogen technologies — not just exporting raw materials.
- Keeping critical energy infrastructure grids, pipelines, storage in Australian public or Australian-controlled hands.
- Using smart, region-specific solutions like pumped hydro, hydrogen, solar, wind, and emerging nuclear technology depending on what works best, not political fashion.
- Protecting Australians from price gouging by ensuring our clean energy transition lowers costs for families and businesses, not raises them.
Energy security is national security. A strong, smart, independent energy future is not a luxury it is the foundation of Australia’s economic strength for generations to come.
We should be building a world where one parent can stay home if they choose. That used to be normal. Now, it feels almost impossible. In Shortland, the practical cost of owning a home is pushing $850,000 or more. Mortgage stress, rising living costs, stagnant wages, and broken tax settings are stretching families thinner than ever before. The family unit is the foundation of strong communities and a strong nation yet policy after policy treats families as an afterthought.
As an Independent, I will fight for:
- Raising wages over time, so families are not trapped in survival mode.
- Cooling the housing market through serious tax reforms — including winding back negative gearing and capital gains concessions that distort prices.
- Prioritising first home ownership over mass property speculation.
- Lifting the GST registration threshold, to help small businesses grow without crushing family-run enterprises in red tape.
- Reforming tax policies to better support single-income families and stay-at-home parents who make an economic and social contribution that is too often ignored.
- Making the family unit central to housing, tax, education, healthcare, and employment policies — not just an afterthought.
Strong families build strong communities. Strong communities build a strong nation. It’s time we put families back at the centre of Australia’s future.
Australians deserve a government that works for them not one that protects itself. The NACC was a start, but right now it is a toothless tiger.
It can only hold public hearings in “exceptional circumstances.” It has been slow to act on major scandals like Robodebt. And even its leadership has faced serious questions about impartiality. If everyday Australians have to pay their own legal bills when facing prosecution, why don’t politicians and senior bureaucrats? If watchdogs like ASIC and the ATO are supposed to police misconduct, why are they kept underfunded and politically muzzled?
As an Independent, I will fight for real accountability, including:
- Strengthening the NACC’s powers to allow more public hearings and ensure serious cases are pursued transparently.
- Forcing politicians and senior public servants found guilty of misconduct to personally cover their legal costs not the taxpayer.
- Boosting ASIC and ATO funding and independence, with clear mandates to investigate corporate fraud, tax evasion, and misconduct without fear or favour.
- Ending political interference in corruption investigations by requiring mandatory public reporting of all dropped cases and reasons why.
- Closing multinational tax loopholes that rob Australians of billions every year and making sure the big end of town plays by the same rules as the rest of us.
Australians are sick of secret deals, political favours, and excuses. We need a system that holds the powerful accountable not one that protects them. Real accountability. Real consequences. Because no one should be above the law especially those who write it.
Australians are doing it tough because monopolies are squeezing us dry. Food, energy, banking, and housing are dominated by a handful of corporations while families pay the price. As an Independent, I will:
- Fight for stronger competition laws to break up monopolies and open the market to real competition.
- Push for action to close corporate tax loopholes so multinational companies pay their fair share in Australia.
- Back legislation that supports Australian businesses, manufacturing, and energy independence instead of foreign-owned giants.
- Call for inquiries into price gouging and market concentration to expose and fix rigged markets.
- Stand up for small businesses who drive innovation, create jobs, and bring down everyday costs.
Independents have the power to hold government to account. We are not controlled by party donors or corporate lobbyists. When you vote Independent, you shift the balance back to the people. Together, we can rebuild a fairer, stronger, and more affordable Australia.
Australia is on track to see the first generation in our history go backwards in wealth. Our kids cannot afford homes in the communities they grew up in. It is a national disgrace. In Shortland, the official median house price might hover around $700,000, but the reality is far worse. Families are being quoted $850,000 or more just for a basic home. Wages have not kept pace, and the dream of home ownership is slipping away.
The major parties want you to believe this is only a supply issue. It is not. The biggest driver of unaffordable housing is tax policy — policies they refuse to touch because they benefit from them.
As an Independent, I will fight for real reform, including:
- Winding back the capital gains tax discounts that fuel property speculation and drive up prices.
- Reforming negative gearing so the system supports home ownership, not just investor profits.
- Cracking down on foreign investment that locks Australians out of the market.
- Working with states to expand infrastructure, public transport, and services to better connect outer suburbs and new developments.
- Investing in the renewal and maintenance of existing public housing to lift living standards and provide real housing security.
Independents have the power to raise the issues the major parties will not. We are not funded by property developers or beholden to big donors. We stand with families, workers, and young Australians who deserve a future of their own.
Housing should be for living in, not just for investing.
Australia’s healthcare system is at a crossroads. While Medicare was established to provide universal health coverage, we’ve seen a gradual shift towards a two-tiered system that favors those who can afford private insurance. This shift has been facilitated by substantial government subsidies to private health insurers, amounting to approximately $7.6 billion annually. These funds could be more effectively utilized to strengthen Medicare, ensuring timely and equitable access to healthcare for all Australians.
Similarly, the National Disability Insurance Scheme (NDIS), though transformative in intent, has encountered significant challenges in execution. Reports indicate that over $1 billion annually is spent on plan managers and support coordinators, with concerns about the value and oversight of these expenditures. Additionally, instances of funds being allocated to non-essential services highlight the need for more stringent governance and accountability within the NDIS. The Australian+1The Australian+1
As an Independent, I will advocate for:
- Reassessing Private Health Insurance Subsidies: Evaluating the efficacy of current subsidies and considering the reallocation of funds to bolster Medicare services.
- Enhancing NDIS Oversight: Implementing stricter controls to ensure that NDIS funds are directed towards essential services and supports, minimizing administrative overheads and preventing misuse.
- Investing in Public Healthcare Infrastructure: Allocating resources to expand and modernize public healthcare facilities, reducing wait times and improving service delivery.
- Strengthening Workforce Development: Providing incentives and support for training and retaining healthcare professionals, ensuring a robust and responsive healthcare workforce.
By addressing these areas, we can redirect funds to where they’re most needed, ensuring that Australia’s healthcare system remains equitable, efficient, and sustainable for future generations.
I have run a small business for more than a decade. I have seen firsthand how broken the system is. Small businesses create around 60% of Australia’s jobs and contribute about a third of our GDP. Yet we are treated like cash cows — paying higher effective taxes, drowning in red tape, and carrying risks that big corporations are allowed to sidestep. The GST system punishes growth too early. Workers’ compensation premiums act like a hidden tax on employing people. Access to fair finance is a battle. Meanwhile, multinationals find ways around tax laws while local businesses are left carrying the load. Right now, the taxman has made more off my business than I have — and that is not how a fair economy should work.
As an Independent, I will fight for a better deal for small businesses, including:
- Pushing for a lower, flat small business tax rate that rewards risk-taking and job creation.
- Raising the GST threshold significantly, so small businesses can grow before being dragged into heavy compliance.
- Making the full cost of compliance tools, like accounting and reporting software, fully tax-deductible.
- Expanding fair access to finance through better, low-risk small business loan guarantees – based on business performance, not family homes.
- Delivering transparent and fair workers’ compensation fees, ending the wage-based hidden taxes that crush small employers.
- Cracking down on multinational tax loopholes, so big corporations finally pay their fair share.
- Opening up real access to government contracts, so small businesses are no longer locked out of opportunities by red tape and corporate gatekeeping.
Small business does not want handouts. We want fairness, transparency, and the freedom to build. If given a fair go, small businesses will rebuild Australia’s future stronger than ever.
I support clean energy when it is smart, when it works, and when it benefits Australians first. For too long, we have built billion-dollar industries in this country only to see the profits shipped offshore. We mine the raw materials, but we pay premium prices for our own energy. It is madness. Green energy is a vital goal for the future, but it cannot just be about ideology or photo opportunities. It must be tied to real national ownership, real manufacturing, and real energy security that stays in Australian hands.
As an Independent, I will fight for:
- Building clean energy industries that Australians own, not foreign multinationals.
- Investing in Australian manufacturing of solar, wind, battery, and hydrogen technologies — not just exporting raw materials.
- Keeping critical energy infrastructure grids, pipelines, storage in Australian public or Australian-controlled hands.
- Using smart, region-specific solutions like pumped hydro, hydrogen, solar, wind, and emerging nuclear technology depending on what works best, not political fashion.
- Protecting Australians from price gouging by ensuring our clean energy transition lowers costs for families and businesses, not raises them.
Energy security is national security. A strong, smart, independent energy future is not a luxury it is the foundation of Australia’s economic strength for generations to come.
We should be building a world where one parent can stay home if they choose. That used to be normal. Now, it feels almost impossible. In Shortland, the practical cost of owning a home is pushing $850,000 or more. Mortgage stress, rising living costs, stagnant wages, and broken tax settings are stretching families thinner than ever before. The family unit is the foundation of strong communities and a strong nation yet policy after policy treats families as an afterthought.
As an Independent, I will fight for:
- Raising wages over time, so families are not trapped in survival mode.
- Cooling the housing market through serious tax reforms — including winding back negative gearing and capital gains concessions that distort prices.
- Prioritising first home ownership over mass property speculation.
- Lifting the GST registration threshold, to help small businesses grow without crushing family-run enterprises in red tape.
- Reforming tax policies to better support single-income families and stay-at-home parents who make an economic and social contribution that is too often ignored.
- Making the family unit central to housing, tax, education, healthcare, and employment policies — not just an afterthought.
Strong families build strong communities. Strong communities build a strong nation. It’s time we put families back at the centre of Australia’s future.
Australians deserve a government that works for them not one that protects itself. The NACC was a start, but right now it is a toothless tiger.
It can only hold public hearings in “exceptional circumstances.” It has been slow to act on major scandals like Robodebt. And even its leadership has faced serious questions about impartiality. If everyday Australians have to pay their own legal bills when facing prosecution, why don’t politicians and senior bureaucrats? If watchdogs like ASIC and the ATO are supposed to police misconduct, why are they kept underfunded and politically muzzled?
As an Independent, I will fight for real accountability, including:
- Strengthening the NACC’s powers to allow more public hearings and ensure serious cases are pursued transparently.
- Forcing politicians and senior public servants found guilty of misconduct to personally cover their legal costs not the taxpayer.
- Boosting ASIC and ATO funding and independence, with clear mandates to investigate corporate fraud, tax evasion, and misconduct without fear or favour.
- Ending political interference in corruption investigations by requiring mandatory public reporting of all dropped cases and reasons why.
- Closing multinational tax loopholes that rob Australians of billions every year and making sure the big end of town plays by the same rules as the rest of us.
Australians are sick of secret deals, political favours, and excuses. We need a system that holds the powerful accountable not one that protects them. Real accountability. Real consequences. Because no one should be above the law especially those who write it.
Australians are doing it tough because monopolies are squeezing us dry. Food, energy, banking, and housing are dominated by a handful of corporations while families pay the price. As an Independent, I will:
- Fight for stronger competition laws to break up monopolies and open the market to real competition.
- Push for action to close corporate tax loopholes so multinational companies pay their fair share in Australia.
- Back legislation that supports Australian businesses, manufacturing, and energy independence instead of foreign-owned giants.
- Call for inquiries into price gouging and market concentration to expose and fix rigged markets.
- Stand up for small businesses who drive innovation, create jobs, and bring down everyday costs.
Independents have the power to hold government to account. We are not controlled by party donors or corporate lobbyists. When you vote Independent, you shift the balance back to the people. Together, we can rebuild a fairer, stronger, and more affordable Australia.
Australia is on track to see the first generation in our history go backwards in wealth. Our kids cannot afford homes in the communities they grew up in. It is a national disgrace. In Shortland, the official median house price might hover around $700,000, but the reality is far worse. Families are being quoted $850,000 or more just for a basic home. Wages have not kept pace, and the dream of home ownership is slipping away.
The major parties want you to believe this is only a supply issue. It is not. The biggest driver of unaffordable housing is tax policy — policies they refuse to touch because they benefit from them.
As an Independent, I will fight for real reform, including:
- Winding back the capital gains tax discounts that fuel property speculation and drive up prices.
- Reforming negative gearing so the system supports home ownership, not just investor profits.
- Cracking down on foreign investment that locks Australians out of the market.
- Working with states to expand infrastructure, public transport, and services to better connect outer suburbs and new developments.
- Investing in the renewal and maintenance of existing public housing to lift living standards and provide real housing security.
Independents have the power to raise the issues the major parties will not. We are not funded by property developers or beholden to big donors. We stand with families, workers, and young Australians who deserve a future of their own.
Housing should be for living in, not just for investing.
Australia’s healthcare system is at a crossroads. While Medicare was established to provide universal health coverage, we’ve seen a gradual shift towards a two-tiered system that favors those who can afford private insurance. This shift has been facilitated by substantial government subsidies to private health insurers, amounting to approximately $7.6 billion annually. These funds could be more effectively utilized to strengthen Medicare, ensuring timely and equitable access to healthcare for all Australians.
Similarly, the National Disability Insurance Scheme (NDIS), though transformative in intent, has encountered significant challenges in execution. Reports indicate that over $1 billion annually is spent on plan managers and support coordinators, with concerns about the value and oversight of these expenditures. Additionally, instances of funds being allocated to non-essential services highlight the need for more stringent governance and accountability within the NDIS. The Australian+1The Australian+1
As an Independent, I will advocate for:
- Reassessing Private Health Insurance Subsidies: Evaluating the efficacy of current subsidies and considering the reallocation of funds to bolster Medicare services.
- Enhancing NDIS Oversight: Implementing stricter controls to ensure that NDIS funds are directed towards essential services and supports, minimizing administrative overheads and preventing misuse.
- Investing in Public Healthcare Infrastructure: Allocating resources to expand and modernize public healthcare facilities, reducing wait times and improving service delivery.
- Strengthening Workforce Development: Providing incentives and support for training and retaining healthcare professionals, ensuring a robust and responsive healthcare workforce.
By addressing these areas, we can redirect funds to where they’re most needed, ensuring that Australia’s healthcare system remains equitable, efficient, and sustainable for future generations.
I have run a small business for more than a decade. I have seen firsthand how broken the system is. Small businesses create around 60% of Australia’s jobs and contribute about a third of our GDP. Yet we are treated like cash cows — paying higher effective taxes, drowning in red tape, and carrying risks that big corporations are allowed to sidestep. The GST system punishes growth too early. Workers’ compensation premiums act like a hidden tax on employing people. Access to fair finance is a battle. Meanwhile, multinationals find ways around tax laws while local businesses are left carrying the load. Right now, the taxman has made more off my business than I have — and that is not how a fair economy should work.
As an Independent, I will fight for a better deal for small businesses, including:
- Pushing for a lower, flat small business tax rate that rewards risk-taking and job creation.
- Raising the GST threshold significantly, so small businesses can grow before being dragged into heavy compliance.
- Making the full cost of compliance tools, like accounting and reporting software, fully tax-deductible.
- Expanding fair access to finance through better, low-risk small business loan guarantees – based on business performance, not family homes.
- Delivering transparent and fair workers’ compensation fees, ending the wage-based hidden taxes that crush small employers.
- Cracking down on multinational tax loopholes, so big corporations finally pay their fair share.
- Opening up real access to government contracts, so small businesses are no longer locked out of opportunities by red tape and corporate gatekeeping.
Small business does not want handouts. We want fairness, transparency, and the freedom to build. If given a fair go, small businesses will rebuild Australia’s future stronger than ever.
I support clean energy when it is smart, when it works, and when it benefits Australians first. For too long, we have built billion-dollar industries in this country only to see the profits shipped offshore. We mine the raw materials, but we pay premium prices for our own energy. It is madness. Green energy is a vital goal for the future, but it cannot just be about ideology or photo opportunities. It must be tied to real national ownership, real manufacturing, and real energy security that stays in Australian hands.
As an Independent, I will fight for:
- Building clean energy industries that Australians own, not foreign multinationals.
- Investing in Australian manufacturing of solar, wind, battery, and hydrogen technologies — not just exporting raw materials.
- Keeping critical energy infrastructure grids, pipelines, storage in Australian public or Australian-controlled hands.
- Using smart, region-specific solutions like pumped hydro, hydrogen, solar, wind, and emerging nuclear technology depending on what works best, not political fashion.
- Protecting Australians from price gouging by ensuring our clean energy transition lowers costs for families and businesses, not raises them.
Energy security is national security. A strong, smart, independent energy future is not a luxury it is the foundation of Australia’s economic strength for generations to come.
We should be building a world where one parent can stay home if they choose. That used to be normal. Now, it feels almost impossible. In Shortland, the practical cost of owning a home is pushing $850,000 or more. Mortgage stress, rising living costs, stagnant wages, and broken tax settings are stretching families thinner than ever before. The family unit is the foundation of strong communities and a strong nation yet policy after policy treats families as an afterthought.
As an Independent, I will fight for:
- Raising wages over time, so families are not trapped in survival mode.
- Cooling the housing market through serious tax reforms — including winding back negative gearing and capital gains concessions that distort prices.
- Prioritising first home ownership over mass property speculation.
- Lifting the GST registration threshold, to help small businesses grow without crushing family-run enterprises in red tape.
- Reforming tax policies to better support single-income families and stay-at-home parents who make an economic and social contribution that is too often ignored.
- Making the family unit central to housing, tax, education, healthcare, and employment policies — not just an afterthought.
Strong families build strong communities. Strong communities build a strong nation. It’s time we put families back at the centre of Australia’s future.
Australians deserve a government that works for them not one that protects itself. The NACC was a start, but right now it is a toothless tiger.
It can only hold public hearings in “exceptional circumstances.” It has been slow to act on major scandals like Robodebt. And even its leadership has faced serious questions about impartiality. If everyday Australians have to pay their own legal bills when facing prosecution, why don’t politicians and senior bureaucrats? If watchdogs like ASIC and the ATO are supposed to police misconduct, why are they kept underfunded and politically muzzled?
As an Independent, I will fight for real accountability, including:
- Strengthening the NACC’s powers to allow more public hearings and ensure serious cases are pursued transparently.
- Forcing politicians and senior public servants found guilty of misconduct to personally cover their legal costs not the taxpayer.
- Boosting ASIC and ATO funding and independence, with clear mandates to investigate corporate fraud, tax evasion, and misconduct without fear or favour.
- Ending political interference in corruption investigations by requiring mandatory public reporting of all dropped cases and reasons why.
- Closing multinational tax loopholes that rob Australians of billions every year and making sure the big end of town plays by the same rules as the rest of us.
Australians are sick of secret deals, political favours, and excuses. We need a system that holds the powerful accountable not one that protects them. Real accountability. Real consequences. Because no one should be above the law especially those who write it.
Meet James Pheils
I’m not a politician – I’m a business owner, a family man, and someone who believes Australia deserves better.
I’m not a politician – I’m a business owner, a family man, and someone who believes Australia deserves better.
I’m not a politician – I’m a business owner, a family man, and someone who believes Australia deserves better.
For the past eleven years, I’ve run my business Mama-P Wholefoods, a local award-winning café and store in Charlestown. I live around the corner from my shop and have raised my kids in this backyard. Every day, I’ve spoken with people in our community-small business owners, workers, families-and I’ve heard the same frustration over and over:
For the past eleven years, I’ve run my business Mama-P Wholefoods, a local award-winning café and store in Charlestown. I live around the corner from my shop and have raised my kids in this backyard. Every day, I’ve spoken with people in our community-small business owners, workers, families-and I’ve heard the same frustration over and over:
For the past eleven years, I’ve run my business Mama-P Wholefoods, a local award-winning café and store in Charlestown. I live around the corner from my shop and have raised my kids in this backyard. Every day, I’ve spoken with people in our community-small business owners, workers, families-and I’ve heard the same frustration over and over:
No one is really listening to us.
On all levels, people feel misrepresented and uninspired by the major parties. We feel unheard, disconnected and ignored – it’s time for a leader who will listen and act on what we need.
Shortland is a “safe” Labor seat, and we’re taken for granted.
For years, Shortland has been treated as a “safe” Labor seat, but what has that really delivered for us? I have uncovered a strong desire from the people for better representation and better outcomes.
We need a change-a true independent voice in parliament.
It’s time for a fresh perspective – someone who isn’t tied to the party agenda and who will stand up and be voice for the people in our community.
about james
Before running my current small business, I built my career from the ground up:
Before running my current small business, I built my career from the ground up:
Before running my current small business, I built my career from the ground up:
- Graduated with a business degree at Newcastle University – Learning how real businesses grow.
- Army Reserve Officer – Military Trained at Duntroon College, leading and problem-solving in high-pressure situations.
Business consultant – Supporting small businesses and working on major projects to scale and grow.
- Setup Telstra licensee & business centres – Running multiple businesses, creating jobs.
- Hospitality and retail – Day to day operations, people focused, sustainability and growth.
Our Mission
“I’ve lived the same challenges you have-navigating rising costs, dealing with red tape, and watching our community’s voice get drowned out by party politics. That’s why I’m stepping up.”
People. Integrity. Leadership.
A Leader Who Works for You
Not a Party.
Not a Party.
People. Integrity. Leadership.
A Leader Who Works for You Not a Party.
People. Integrity. Leadership.
A Leader Who Works for You, Not a Party.
“Shortland has had the same kind of representation for
decades-MPs who put their party first and the community second.
It’s time for that to change.”
“Shortland has had the same kind of representation for decades-MPs who put their party first and the community second. It’s time for that to change.”
“Shortland has had the same kind of representation for decades-MPs who put their party first and the community second. It’s time for that to change.”
I’ve built businesses, not just talked about them.
I’ve faced challenges, solved problems, and delivered results. My experience in the real world has shown me what it takes to make things happen.
I’ve created jobs, not just made promises about them.
I know what it takes to build opportunities, not just talk about them. I’m committed to creating real jobs that will help families thrive and community grow.
I’m not controlled by a party, a union, or a corporation.
I stand as an independent individual, free from political parties, unions, or corporate influence. My beliefs and actions are driven solely by my own values and goals.
Putting Shortland First!
Unlike career politicians, I won’t be told how to vote. Every decision I make will be based on what’s best for Shortland-not what’s best for a political party.
- Commit to Integrity and Accountability.
Focus on Long-Term Benefits for Shortland.
- Remain Transparent in Voting Decisions.
Why does this matter?
The current MP has voted with his party 100% of the time. He has never crossed the floor, never pushed back, and never taken a stand for Shortland over his party.
“How can you negotiate a better deal for your community if you always vote the way your party tells you to?”
People. Integrity. Leadership.
Why Small Business Matters to Everyone.
Why Small Business Matters to Everyone.
Why Small Business Matters to Everyone.
“60% of Australia’s economy is powered by small business.
If we want to create good jobs and strengthen the middle class, we need to support small businesses first.”
As a long-time business owner, I know what’s holding small businesses back:
As a long-time business owner, I know what’s holding small businesses back:
“Strong small businesses mean more jobs, higher wages, and a thriving local economy. If we want real economic growth, we need to stop over-regulating and start supporting small business owners.”
- Too much red tape – Government bureaucracy is crushing local businesses.
- Rising costs – Small business owners are being squeezed, and it’s hurting everyone.
- Lack of real support – Policies are written for big corporations, not for local business owners.
Help Build a Stronger Community.
Sign up to stay informed, share your ideas, and help create a stronger, more connected community – together.
People. Integrity. Leadership.
The Biggest Problem in Shortland,
No Real Voice.
Shortland is one of the safest Labor seats in the country-and that’s a problem.
- The major parties don’t have to fight for your vote.
- Our MP has no real leverage—he votes with the party, not for us.
- Shortland gets ignored because it’s not a swing seat.
“If we want real representation, we need to make Shortland a seat that can’t be ignored. A vote for an independent means a stronger voice in negotiations, real political capital, and better outcomes for our community.”
I will negotiate for Shortland-not just follow orders.
I’ll be an independent voice fighting for real outcomes, working with anyone who’s ready to deliver results for us.
I will fight for better deals for our region.
Our community deserves its fair share – better funding, better services, and real investment in our future.
I will put the people of Shortland before any party.
Every decision I make will be based on what’s best for the people of Shortland, not political agendas.
People. Integrity. Leadership.
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
No party money. No spin doctors. Just real conversations and hard work. Every step of this campaign relies on community support – from donations to volunteers. That’s also what makes it powerful. I’m running to give Shortland the honest, independent representation it deserves.
Follow me on social media, subscribe to my newsletter, or check this site regularly. I’ll also be out and about across the electorate — at markets, events, and meetups – so come say hi. Transparency is non-negotiable.
If elected, yes – all MPs get an office, staff, and resources to support their communities. But I won’t be using those resources to push a party line. I’ll use them to work for Shortland.
Just like anyone else. I’ve put my hand up to run – not as a career politician, but as someone who lives, works, and raises a family in Shortland. I rely on your vote and your support, not party machinery.
In a close Parliament, independents can hold the balance of power — and that’s when we can really push for better outcomes. Even outside of that, we can shine a light on issues the major parties ignore, introduce common-sense bills, and negotiate improvements to legislation. I’ll use every tool available to make sure Shortland has a strong voice in Canberra.
As an independent MP, my job is simple – to represent the people of Shortland without being tied to party politics. I listen to the community, vote on laws that impact our lives, and push for policies that put Shortland families and small businesses first. I sit on the crossbench and work with all sides of Parliament – but only if it’s good for Australia, Shortland, and families.
I don’t have an office yet – I’ll set that up if elected. But in the meantime, you can contact me directly
- Email: contact@jamespheils.com.au
- Via this website’s contact page
I’m approachable, responsive, and genuinely want to hear what’s on your mind. If it matters to you — it matters to me.
I use a simple three-step filter:
- Is it good for Australia?
- Is it a genuine deal?
- Is it good for our community?
If the answer is yes, I’ll back it. If not, I’ll fight it. No party line. No backroom deals. Just honest, common-sense decision-making.
Technically yes, but realistically, that’s not the goal. My mission isn’t to become PM – it’s to be the most effective, connected, and authentic local representative Shortland has ever had. Power isn’t the point – representation is.
Because I’m not in anyone’s pocket. No party tells me what to say, vote for, or stand for. Every decision I make will be focused on improving life here in Shortland – especially for families, workers, and small business owners. If you’re tired of politics as usual, I’m your alternative.
No party money. No spin doctors. Just real conversations and hard work. Every step of this campaign relies on community support – from donations to volunteers. That’s also what makes it powerful. I’m running to give Shortland the honest, independent representation it deserves.
Follow me on social media, subscribe to my newsletter, or check this site regularly. I’ll also be out and about across the electorate — at markets, events, and meetups – so come say hi. Transparency is non-negotiable.
If elected, yes – all MPs get an office, staff, and resources to support their communities. But I won’t be using those resources to push a party line. I’ll use them to work for Shortland.
Just like anyone else. I’ve put my hand up to run – not as a career politician, but as someone who lives, works, and raises a family in Shortland. I rely on your vote and your support, not party machinery.
In a close Parliament, independents can hold the balance of power — and that’s when we can really push for better outcomes. Even outside of that, we can shine a light on issues the major parties ignore, introduce common-sense bills, and negotiate improvements to legislation. I’ll use every tool available to make sure Shortland has a strong voice in Canberra.
As an independent MP, my job is simple – to represent the people of Shortland without being tied to party politics. I listen to the community, vote on laws that impact our lives, and push for policies that put Shortland families and small businesses first. I sit on the crossbench and work with all sides of Parliament – but only if it’s good for Australia, Shortland, and families.
I don’t have an office yet – I’ll set that up if elected. But in the meantime, you can contact me directly
- Email: contact@jamespheils.com.au
- Via this website’s contact page
I’m approachable, responsive, and genuinely want to hear what’s on your mind. If it matters to you — it matters to me.
I use a simple three-step filter:
- Is it good for Australia?
- Is it a genuine deal?
- Is it good for our community?
If the answer is yes, I’ll back it. If not, I’ll fight it. No party line. No backroom deals. Just honest, common-sense decision-making.
Technically yes, but realistically, that’s not the goal. My mission isn’t to become PM – it’s to be the most effective, connected, and authentic local representative Shortland has ever had. Power isn’t the point – representation is.
Because I’m not in anyone’s pocket. No party tells me what to say, vote for, or stand for. Every decision I make will be focused on improving life here in Shortland – especially for families, workers, and small business owners. If you’re tired of politics as usual, I’m your alternative.


